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  3. ‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

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  • John SpurlockJ This user is from outside of this forum
    John SpurlockJ This user is from outside of this forum
    John Spurlock
    wrote last edited by
    #1

    ‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app. This enhanced video podcast experience uses Apple’s industry-leading HTTP Live Streaming (HLS) technology’

    they did it!

    Link Preview Image
    Apple introduces a new video podcast experience on Apple Podcasts

    Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

    favicon

    Apple Newsroom (www.apple.com)

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    • podcastindex.socialI podcastindex.social shared this topic
      PodcastingP Podcasting shared this topic
    • John SpurlockJ This user is from outside of this forum
      John SpurlockJ This user is from outside of this forum
      John Spurlock
      wrote last edited by
      #2

      weak sauce - but it makes sense given that Apple is receiving a video from the hosting provider and HLSifying it and hosting it themselves, and they don't own the RSS feed

      John SpurlockJ 1 Reply Last reply
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      • Alex Barredo 📉B This user is from outside of this forum
        Alex Barredo 📉B This user is from outside of this forum
        Alex Barredo 📉
        wrote last edited by
        #3

        @js what a weird choice the API thing... why not just RSS?

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        • John SpurlockJ This user is from outside of this forum
          John SpurlockJ This user is from outside of this forum
          John Spurlock
          wrote last edited by
          #4

          @manton agreed

          they are hosting and taking a cut of ad impressions

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          • Alex Barredo 📉B This user is from outside of this forum
            Alex Barredo 📉B This user is from outside of this forum
            Alex Barredo 📉
            wrote last edited by
            #5

            @js ohhhh, yeah. I can see that happening...

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            • Alex Barredo 📉B This user is from outside of this forum
              Alex Barredo 📉B This user is from outside of this forum
              Alex Barredo 📉
              wrote last edited by
              #6

              @manton @js but will they host the videos (a future huge can of worms for Apple) or just manage the HLS requests?

              John SpurlockJ 1 Reply Last reply
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              • Alex Barredo 📉B Alex Barredo 📉

                @manton @js but will they host the videos (a future huge can of worms for Apple) or just manage the HLS requests?

                John SpurlockJ This user is from outside of this forum
                John SpurlockJ This user is from outside of this forum
                John Spurlock
                wrote last edited by
                #7

                @Barredo @manton

                unclear, they are starting with only 4 partners

                Link Preview Image
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                • John SpurlockJ John Spurlock

                  weak sauce - but it makes sense given that Apple is receiving a video from the hosting provider and HLSifying it and hosting it themselves, and they don't own the RSS feed

                  John SpurlockJ This user is from outside of this forum
                  John SpurlockJ This user is from outside of this forum
                  John Spurlock
                  wrote last edited by
                  #8

                  easiest way to think about Apple's HLS video at the moment is like Apple premium content

                  host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

                  Bryan EntzmingerB John SpurlockJ 2 Replies Last reply
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                  • John SpurlockJ John Spurlock

                    easiest way to think about Apple's HLS video at the moment is like Apple premium content

                    host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

                    Bryan EntzmingerB This user is from outside of this forum
                    Bryan EntzmingerB This user is from outside of this forum
                    Bryan Entzminger
                    wrote last edited by
                    #9

                    @js That was my thought as well. I was really hoping for alt enclosure.

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                    0
                    • John SpurlockJ John Spurlock

                      easiest way to think about Apple's HLS video at the moment is like Apple premium content

                      host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

                      John SpurlockJ This user is from outside of this forum
                      John SpurlockJ This user is from outside of this forum
                      John Spurlock
                      wrote last edited by
                      #10

                      even better, it's kind of like a "private alternate enclosure"

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                      • DaveD This user is from outside of this forum
                        DaveD This user is from outside of this forum
                        Dave
                        wrote last edited by
                        #11

                        @js Yes. They've been very consistent lately with their support of the open way of doing things. Even when it was a totally thrown in cherry on top. It'll happen.

                        Daniel J. LewisT 1 Reply Last reply
                        0
                        • Alex MarkleyA This user is from outside of this forum
                          Alex MarkleyA This user is from outside of this forum
                          Alex Markley
                          wrote last edited by
                          #12

                          @js maybe I'm just turning cynical, but I have zero hope that Apple will adopt an open alternative here. It would be so easy to offer an alternative enclosure tag with an HLS link, but that's not the direction they went.

                          Spotify and YouTube are doing the same thing.

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                          • Lutin DiscretL This user is from outside of this forum
                            Lutin DiscretL This user is from outside of this forum
                            Lutin Discret
                            wrote last edited by
                            #13

                            @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                            If not, it should not be named podcast and not ve implemented in podcast apps.

                            Sam Sethi :pc2red: ⁂S John SpurlockJ 2 Replies Last reply
                            0
                            • Pierre-Luc GagnéP This user is from outside of this forum
                              Pierre-Luc GagnéP This user is from outside of this forum
                              Pierre-Luc Gagné
                              wrote last edited by
                              #14

                              @js @dave I’m inclined to believe Apple will never open up anything to anyone anymore. On the one hand, they’re hosting the videos so they can argue that’s to make the experience better.

                              On the other hand for each ad spot served they get services revenue which is their only growth. Don’t expect openness when it would reduce revenue.

                              DaveD 1 Reply Last reply
                              0
                              • Lutin DiscretL Lutin Discret

                                @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                                If not, it should not be named podcast and not ve implemented in podcast apps.

                                Sam Sethi :pc2red: ⁂S This user is from outside of this forum
                                Sam Sethi :pc2red: ⁂S This user is from outside of this forum
                                Sam Sethi :pc2red: ⁂
                                wrote last edited by
                                #15

                                @lutindiscret @js @dave HLS can be set to download/offline

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                                • Pierre-Luc GagnéP Pierre-Luc Gagné

                                  @js @dave I’m inclined to believe Apple will never open up anything to anyone anymore. On the one hand, they’re hosting the videos so they can argue that’s to make the experience better.

                                  On the other hand for each ad spot served they get services revenue which is their only growth. Don’t expect openness when it would reduce revenue.

                                  DaveD This user is from outside of this forum
                                  DaveD This user is from outside of this forum
                                  Dave
                                  wrote last edited by
                                  #16

                                  @pl @js I don’t think it’s that simple. If the only thing that mattered to Apple was revenue, they would’ve never supported podcasting in the first place, since for most of its existence, Apple never made a dime off podcasting.

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                                  • Lutin DiscretL Lutin Discret

                                    @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                                    If not, it should not be named podcast and not ve implemented in podcast apps.

                                    John SpurlockJ This user is from outside of this forum
                                    John SpurlockJ This user is from outside of this forum
                                    John Spurlock
                                    wrote last edited by
                                    #17

                                    @lutindiscret @dave hls can be downloaded in general, but only apple podcasts will have access to the underlying hls url.

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                                    • DaveD Dave

                                      @js Yes. They've been very consistent lately with their support of the open way of doing things. Even when it was a totally thrown in cherry on top. It'll happen.

                                      Daniel J. LewisT This user is from outside of this forum
                                      Daniel J. LewisT This user is from outside of this forum
                                      Daniel J. Lewis
                                      wrote last edited by
                                      #18

                                      @dave @js I beg to differ.

                                      Since iOS 14.5, Apple does essentially own the "RSS feed" in Apple Podcasts because they proxy the feed and serve only from their proxy. HLS video is now another thing they will host through their proxy.

                                      Even their chapter support relies on MP3 chapters first and uses their proprietary "timed links" instead of the open standards of chapter links (legacy or P2.0).

                                      I see Apple using open tech to build proprietary solutions.

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                                      • John SpurlockJ
                                        John Spurlock

                                        Ok, reading the public text closely, you can see that Apple is not hosting the HLS video, but relying on the (partner) hosting company to do that. Apple just takes part in the monetization. The hosting company will determine supported video formats/features

                                        Link Preview Image How to publish video on Apple Podcasts - Apple Podcasts for Creators

                                        Add video to your podcast with your existing tools and workflows, and give fans more ways to connect.

                                        favicon

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                                      • Daniel J. LewisT
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                                        @dave @js I beg to differ.

                                        Since iOS 14.5, Apple does essentially own the "RSS feed" in Apple Podcasts because they proxy the feed and serve only from their proxy. HLS video is now another thing they will host through their proxy.

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