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  3. ‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

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  • Alex Barredo 📉B Alex Barredo 📉

    @manton @js but will they host the videos (a future huge can of worms for Apple) or just manage the HLS requests?

    John SpurlockJ This user is from outside of this forum
    John SpurlockJ This user is from outside of this forum
    John Spurlock
    wrote last edited by
    #7

    @Barredo @manton

    unclear, they are starting with only 4 partners

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    • John SpurlockJ John Spurlock

      weak sauce - but it makes sense given that Apple is receiving a video from the hosting provider and HLSifying it and hosting it themselves, and they don't own the RSS feed

      John SpurlockJ This user is from outside of this forum
      John SpurlockJ This user is from outside of this forum
      John Spurlock
      wrote last edited by
      #8

      easiest way to think about Apple's HLS video at the moment is like Apple premium content

      host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

      Bryan EntzmingerB John SpurlockJ 2 Replies Last reply
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      • John SpurlockJ John Spurlock

        easiest way to think about Apple's HLS video at the moment is like Apple premium content

        host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

        Bryan EntzmingerB This user is from outside of this forum
        Bryan EntzmingerB This user is from outside of this forum
        Bryan Entzminger
        wrote last edited by
        #9

        @js That was my thought as well. I was really hoping for alt enclosure.

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        • John SpurlockJ John Spurlock

          easiest way to think about Apple's HLS video at the moment is like Apple premium content

          host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

          John SpurlockJ This user is from outside of this forum
          John SpurlockJ This user is from outside of this forum
          John Spurlock
          wrote last edited by
          #10

          even better, it's kind of like a "private alternate enclosure"

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          • DaveD This user is from outside of this forum
            DaveD This user is from outside of this forum
            Dave
            wrote last edited by
            #11

            @js Yes. They've been very consistent lately with their support of the open way of doing things. Even when it was a totally thrown in cherry on top. It'll happen.

            Daniel J. LewisT 1 Reply Last reply
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            • Alex MarkleyA This user is from outside of this forum
              Alex MarkleyA This user is from outside of this forum
              Alex Markley
              wrote last edited by
              #12

              @js maybe I'm just turning cynical, but I have zero hope that Apple will adopt an open alternative here. It would be so easy to offer an alternative enclosure tag with an HLS link, but that's not the direction they went.

              Spotify and YouTube are doing the same thing.

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              • Lutin DiscretL This user is from outside of this forum
                Lutin DiscretL This user is from outside of this forum
                Lutin Discret
                wrote last edited by
                #13

                @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                If not, it should not be named podcast and not ve implemented in podcast apps.

                Sam Sethi :pc2red: ⁂S John SpurlockJ 2 Replies Last reply
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                • Pierre-Luc GagnéP This user is from outside of this forum
                  Pierre-Luc GagnéP This user is from outside of this forum
                  Pierre-Luc Gagné
                  wrote last edited by
                  #14

                  @js @dave I’m inclined to believe Apple will never open up anything to anyone anymore. On the one hand, they’re hosting the videos so they can argue that’s to make the experience better.

                  On the other hand for each ad spot served they get services revenue which is their only growth. Don’t expect openness when it would reduce revenue.

                  DaveD 1 Reply Last reply
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                  • Lutin DiscretL Lutin Discret

                    @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                    If not, it should not be named podcast and not ve implemented in podcast apps.

                    Sam Sethi :pc2red: ⁂S This user is from outside of this forum
                    Sam Sethi :pc2red: ⁂S This user is from outside of this forum
                    Sam Sethi :pc2red: ⁂
                    wrote last edited by
                    #15

                    @lutindiscret @js @dave HLS can be set to download/offline

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                    • Pierre-Luc GagnéP Pierre-Luc Gagné

                      @js @dave I’m inclined to believe Apple will never open up anything to anyone anymore. On the one hand, they’re hosting the videos so they can argue that’s to make the experience better.

                      On the other hand for each ad spot served they get services revenue which is their only growth. Don’t expect openness when it would reduce revenue.

                      DaveD This user is from outside of this forum
                      DaveD This user is from outside of this forum
                      Dave
                      wrote last edited by
                      #16

                      @pl @js I don’t think it’s that simple. If the only thing that mattered to Apple was revenue, they would’ve never supported podcasting in the first place, since for most of its existence, Apple never made a dime off podcasting.

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                      • Lutin DiscretL Lutin Discret

                        @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                        If not, it should not be named podcast and not ve implemented in podcast apps.

                        John SpurlockJ This user is from outside of this forum
                        John SpurlockJ This user is from outside of this forum
                        John Spurlock
                        wrote last edited by
                        #17

                        @lutindiscret @dave hls can be downloaded in general, but only apple podcasts will have access to the underlying hls url.

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                        • DaveD Dave

                          @js Yes. They've been very consistent lately with their support of the open way of doing things. Even when it was a totally thrown in cherry on top. It'll happen.

                          Daniel J. LewisT This user is from outside of this forum
                          Daniel J. LewisT This user is from outside of this forum
                          Daniel J. Lewis
                          wrote last edited by
                          #18

                          @dave @js I beg to differ.

                          Since iOS 14.5, Apple does essentially own the "RSS feed" in Apple Podcasts because they proxy the feed and serve only from their proxy. HLS video is now another thing they will host through their proxy.

                          Even their chapter support relies on MP3 chapters first and uses their proprietary "timed links" instead of the open standards of chapter links (legacy or P2.0).

                          I see Apple using open tech to build proprietary solutions.

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                            @dave @js I beg to differ.

                            Since iOS 14.5, Apple does essentially own the "RSS feed" in Apple Podcasts because they proxy the feed and serve only from their proxy. HLS video is now another thing they will host through their proxy.

                            Even their chapter support relies on MP3 chapters first and uses their proprietary "timed links" instead of the open standards of chapter links (legacy or P2.0).

                            I see Apple using open tech to build proprietary solutions.

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