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  3. ‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

‘Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.

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  • John SpurlockJ This user is from outside of this forum
    John SpurlockJ This user is from outside of this forum
    John Spurlock
    wrote last edited by
    #2

    weak sauce - but it makes sense given that Apple is receiving a video from the hosting provider and HLSifying it and hosting it themselves, and they don't own the RSS feed

    John SpurlockJ 1 Reply Last reply
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    • Alex Barredo 📉B This user is from outside of this forum
      Alex Barredo 📉B This user is from outside of this forum
      Alex Barredo 📉
      wrote last edited by
      #3

      @js what a weird choice the API thing... why not just RSS?

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      • John SpurlockJ This user is from outside of this forum
        John SpurlockJ This user is from outside of this forum
        John Spurlock
        wrote last edited by
        #4

        @manton agreed

        they are hosting and taking a cut of ad impressions

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        • Alex Barredo 📉B This user is from outside of this forum
          Alex Barredo 📉B This user is from outside of this forum
          Alex Barredo 📉
          wrote last edited by
          #5

          @js ohhhh, yeah. I can see that happening...

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          • Alex Barredo 📉B This user is from outside of this forum
            Alex Barredo 📉B This user is from outside of this forum
            Alex Barredo 📉
            wrote last edited by
            #6

            @manton @js but will they host the videos (a future huge can of worms for Apple) or just manage the HLS requests?

            John SpurlockJ 1 Reply Last reply
            0
            • Alex Barredo 📉B Alex Barredo 📉

              @manton @js but will they host the videos (a future huge can of worms for Apple) or just manage the HLS requests?

              John SpurlockJ This user is from outside of this forum
              John SpurlockJ This user is from outside of this forum
              John Spurlock
              wrote last edited by
              #7

              @Barredo @manton

              unclear, they are starting with only 4 partners

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              • John SpurlockJ John Spurlock

                weak sauce - but it makes sense given that Apple is receiving a video from the hosting provider and HLSifying it and hosting it themselves, and they don't own the RSS feed

                John SpurlockJ This user is from outside of this forum
                John SpurlockJ This user is from outside of this forum
                John Spurlock
                wrote last edited by
                #8

                easiest way to think about Apple's HLS video at the moment is like Apple premium content

                host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

                Bryan EntzmingerB John SpurlockJ 2 Replies Last reply
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                • John SpurlockJ John Spurlock

                  easiest way to think about Apple's HLS video at the moment is like Apple premium content

                  host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

                  Bryan EntzmingerB This user is from outside of this forum
                  Bryan EntzmingerB This user is from outside of this forum
                  Bryan Entzminger
                  wrote last edited by
                  #9

                  @js That was my thought as well. I was really hoping for alt enclosure.

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                  • John SpurlockJ John Spurlock

                    easiest way to think about Apple's HLS video at the moment is like Apple premium content

                    host uploads to them, they host it, not available at all to third party players or represented in the RSS feed at all

                    John SpurlockJ This user is from outside of this forum
                    John SpurlockJ This user is from outside of this forum
                    John Spurlock
                    wrote last edited by
                    #10

                    even better, it's kind of like a "private alternate enclosure"

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                    • DaveD This user is from outside of this forum
                      DaveD This user is from outside of this forum
                      Dave
                      wrote last edited by
                      #11

                      @js Yes. They've been very consistent lately with their support of the open way of doing things. Even when it was a totally thrown in cherry on top. It'll happen.

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                      • Alex MarkleyA This user is from outside of this forum
                        Alex MarkleyA This user is from outside of this forum
                        Alex Markley
                        wrote last edited by
                        #12

                        @js maybe I'm just turning cynical, but I have zero hope that Apple will adopt an open alternative here. It would be so easy to offer an alternative enclosure tag with an HLS link, but that's not the direction they went.

                        Spotify and YouTube are doing the same thing.

                        1 Reply Last reply
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                        • Lutin DiscretL This user is from outside of this forum
                          Lutin DiscretL This user is from outside of this forum
                          Lutin Discret
                          wrote last edited by
                          #13

                          @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                          If not, it should not be named podcast and not ve implemented in podcast apps.

                          Sam Sethi :pc2red: ⁂S 1 Reply Last reply
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                          • Pierre-Luc GagnéP This user is from outside of this forum
                            Pierre-Luc GagnéP This user is from outside of this forum
                            Pierre-Luc Gagné
                            wrote last edited by
                            #14

                            @js @dave I’m inclined to believe Apple will never open up anything to anyone anymore. On the one hand, they’re hosting the videos so they can argue that’s to make the experience better.

                            On the other hand for each ad spot served they get services revenue which is their only growth. Don’t expect openness when it would reduce revenue.

                            DaveD 1 Reply Last reply
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                            • Lutin DiscretL Lutin Discret

                              @js @dave if the HLS stream downloadable like any mp3? Does this allow saving the video file for archiving and offline playing?

                              If not, it should not be named podcast and not ve implemented in podcast apps.

                              Sam Sethi :pc2red: ⁂S This user is from outside of this forum
                              Sam Sethi :pc2red: ⁂S This user is from outside of this forum
                              Sam Sethi :pc2red: ⁂
                              wrote last edited by
                              #15

                              @lutindiscret @js @dave HLS can be set to download/offline

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                              • Pierre-Luc GagnéP Pierre-Luc Gagné

                                @js @dave I’m inclined to believe Apple will never open up anything to anyone anymore. On the one hand, they’re hosting the videos so they can argue that’s to make the experience better.

                                On the other hand for each ad spot served they get services revenue which is their only growth. Don’t expect openness when it would reduce revenue.

                                DaveD This user is from outside of this forum
                                DaveD This user is from outside of this forum
                                Dave
                                wrote last edited by
                                #16

                                @pl @js I don’t think it’s that simple. If the only thing that mattered to Apple was revenue, they would’ve never supported podcasting in the first place, since for most of its existence, Apple never made a dime off podcasting.

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                                  so I guess there's nothing stopping hosting companies from _also_ putting the hls url they give to apple in the alternate enclosure. But making that the primary mechanism would've made for a better forcing function. https://podcastindex.social/@js/116081739619861743

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