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Imagine running an award-winning, nationally recognized firm with a staff of twelve, only to realize that despite the growth, you might not see profit for the second year in a row.

Most entrepreneurs think the solution to a plateau is to work harder and hire more, but our guest today did the exact opposite. He made the counterintuitive decision to stop growing his headcount and instead implemented a number of specific pricing tactics that resulted in half of his prospects happily paying double his standard fee.

By shifting from a traditional growth model to a premium-priced model, he turned a two-year loss into record-breaking revenue — and higher than ever profit.

Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Lance Cayko.

Read More: The Rule of 12 with Lance Cayko

Catch the full episode on YouTube or on your favorite podcast platform!

Read More: https://yourbusinessgrowthplaybook.com/s1e12-rule-of-12-lance-cayko/
Watch on YouTube: https://youtu.be/13wMP56ru9w
Listen on iTunes: https://podcasts.apple.com/us/podcast/the-rule-of-12-with-lance-cayko/id1826637671?i=1000752889537
Listen on Spotify: https://open.spotify.com/episode/75Xjt3DeSbp4rvxNuQet6e

Imagine you’ve just launched a side hustle that’s an immediate hit — you’ve built a prototype, tested the market, and presold a massive number of units. But as you scale up, the dream starts to turn into a nightmare as your products begin breaking in the field, leading to a wave of returns and expensive repairs.

You are standing at a crossroads where you can either watch your profits evaporate or find a way to convince your customers that your product is worth even more than they originally paid.

Our guest today didn’t just save his business from an “uh-oh” moment; he turned that crisis into a systematic method for spotting hidden risks before they destroy a company.

Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is William Holsten.

Read More: Scaling Up Until it Breaks with William Holsten

️ Catch this episode on your favorite podcast platform right now! (iTunes, Spotify, YouTube, etc)

Read More: https://yourbusinessgrowthplaybook.com/s1e13-scaling-up-breaks-william-holsten/
Watch on YouTube: https://www.youtube.com/watch?v=labofo2Z56A
Listen on iTunes: https://podcasts.apple.com/us/podcast/scaling-up-until-it-breaks-with-william-holsten/id1826637671?i=1000754476768
Listen on Spotify: https://open.spotify.com/episode/6m7ESamTyB5WkofjW6oy0S

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Imagine building a business that hits a million dollars in sales, only to watch it slowly drift toward nothing as you hit an invisible ceiling.

Our guest today found himself in that exact position—trapped in a low-ticket model where every attempt to raise prices resulted in a drop in customers

He was facing a plateau that felt more like a brick wall. However, by radically shifting how he valued his expertise and restructuring his entire offer stack, he didn’t just save his business; he created a high-ticket program with a permanent waiting list.

This transformation gave him the ultimate entrepreneurial freedom: the ability for his entire family to live on a sun-soaked island, having packed nothing but a few suitcases.

Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Marc Walton.

Read More: https://yourbusinessgrowthplaybook.com/s1e14-million-dollar-launch-marc-walton/
Watch on YouTube: https://www.youtube.com/watch?v=KIQUJ7Ivc_I
Listen on iTunes: https://podcasts.apple.com/us/podcast/million-dollar-launch-lessons-with-marc-walton/id1826637671?i=1000755767114
Listen on Spotify: https://open.spotify.com/episode/3Sdt7G0CNhgndlflWVGWgF"

Imagine launching a specialized healthcare practice that is seeing steady demand, yet you suddenly realize your growth is being throttled by a bottleneck you didn’t see coming. You’re looking at your financials and realize you are paying 60% of a full-time professional’s cost but only receiving about 30% of the potential productivity in return.

Most leaders would try to just hustle harder or find more part-time help, but today’s guest decided to dive deep into the data and completely flip his operational model.

By taking control of his own supply chain and bringing specialized services in-house, he transformed an operational nightmare into a $30 million rocketship of a business.

Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Eric Lowe.

Read More: The $30 Million Pivot with Eric Lowe

️ Catch this episode on your favorite podcast platform right now! (iTunes, Spotify, YouTube, etc)