OpenAI has permanently retired ChatGPT 4o after bringing it back for paid users after backlash a while back.

Of course many who got used to and even got "cozy" with the model are pissed. But aside from those who had "relationships" with the AI (I can't believe I had to write that) what does the sun-setting of a model means for the marketing community as a whole?

Better Tech

With a better model, like ChatGPT 5 and those from Anthropic and Google (among others) the responses and capabilities are more powerful and useful. This hopefully means less wrong answers and better outputs.

These upgrades are a win for the marketing community, because with the new technology and features, whole teams can be more efficient with their tasks and what they are putting out to their clients and potential customers.

Now I'm not saying just let the AI do the work. What I'm saying is that with better tech behind these LLMs marketing teams can be more creative and efficient with their time.

Adapt or Die

It really boils down to this – Adapt or Die. Plain and simple. Yes, you might be more comfortable with a model that you've been using for months, but technology doesn't sit still. It evolves. And with it you have to as well.

What do you think? Is OpenAI getting rid of ChatGPT 4o a travesty? Or does it make sense. Let me know in the comments below.

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The Latest From The Entrepreneur's Enigma Podcast

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Web Jawn

Apple introduces a new video podcast experience on Apple Podcasts

Apple Podcasts will enable HLS video podcasts with a best-in-class experience for creators and users

PodnewsApple Podcasts

Apple Podcasts are allowing HLS video podcasts in the app. They are of course calling this a bigger deal than it really. But that's Apple.

Anthropic’s Super Bowl ads mocking AI with ads helped push Claude’s app into the top 10 | TechCrunch

The numbers suggest that Anthropic’s Super Bowl commercials, combined with Anthropic’s recent release of its new Opus 4.6 model, worked to drive attention to Claude’s app and its key differentiator from ChatGPT.

TechCrunchSarah Perez

Advertising works!

What’s behind the mass exodus at xAI?

Departures during a restructuring are normal — but internal tensions might play a role as well.

The VergeHayden Field

I think Elon being Elon is a big part of it, tbh!

Why is Bezos trolling Musk on X with turtle pics? Because he has a new Moon plan.

It’s time to go back to the Moon—this time to stay.”

Ars TechnicaEric Berger

Billionaires poking fun at each other. Good grief.

Meta Tests a Standalone AI Video App

Meta says the volume of content being generated via its AI app has increased significantly.

Social Media TodayAndrew Hutchinson

Just what we always wanted!

LinkedIn Adds SMB-Focused Premium Subscription

The package aims to make it easier for SMBs to maximize their in-app presence.

Social Media TodayAndrew Hutchinson

This could be interesting.

Google’s Search Relations Team Debates If You Still Need A Website

Google’s Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense.

Search Engine JournalMatt G. Southern

This is clickbait from Google's Search Relations Team. Trying to get people to click. Can't blame them for a good topic, but yes, you still need a website in 2026!

WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan

WordPress co-founder and Automattic are alleged in amended complaint to have planned to target at least ten competitors.

Search Engine JournalRoger Montti

This shit is still going on. Oye!

The EU moves to kill infinite scrolling

Brussels is going head-to-head with social media platforms to change addictive design.

POLITICOEliza Gkritsi

The EU is certainly trying to break people of the social media habit. But will pagination really stop the scroll? Or will it just piss people off?

Playing the game on the field

If we’re going to introduce new RSS-based features, they should reflect what podcasters and listeners want. The biggest danger to our project is adopting our own pet-projects instead of building stuff creators actually want to use.

Podcast Standards Project

This is exciting for the podcast industry! Onward and upward!

Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage

“This is definitely not about dogs,” senator says, urging a pause on Ring face scans.

Ars TechnicaAshley Belanger

Good! It was creepy!

Seven Billion Reasons for Facebook to Abandon its Face Recognition Plans

Meta’s analysis that it can avoid scrutiny by releasing a privacy invasive product during a time of political crisis is craven and morally bankrupt. It is also dead wrong.

Electronic Frontier FoundationMario Trujillo

This is a must read. EFF is a great organization to keep tabs on too!

Spotify says its best developers haven’t written a line of code since December, thanks to AI | TechCrunch

Spotify credits Claude Code and its internal AI system Honk with speeding up development.

TechCrunchSarah Perez

Just wow. I guess that's news. But is it the end of the coder? No, not yet. Because you really need to know what AI is writing to put it into production. Especially if you're a big app like Spotify.

Elon Musk’s X Appears to Be Violating US Sanctions by Selling Premium Accounts to Iranian Leaders

While publicly supporting protesters in Iran, Elon Musk’s X appears to have been selling premium accounts to regime officials. Check marks were removed from certain accounts after a WIRED inquiry.

WIREDDavid Gilbert

He's probably violating more than just that too. But no one seems to want to stop him.

A newbie’s guide to self-hosting with YunoHost

Here is a 4-part guide about how to get started self-hosting essential internet services with the YunoHost system

Elena RossiniElena Rossini

This is a great series on how to self-host your online presence with a great tool called YunoHost.org.

OpenClaw creator Peter Steinberger joining OpenAI, Altman says

OpenClaw, the open source AI agent that’s surged in popularity in recent weeks, will live within OpenAI, according to a post on X from Sam Altman.

CNBCAshley Capoot,Ari Levy

Well... that's one way to get a job. HA! Good move on OpenAI's part.

Web Find

Yuck, these ads look like they're going to suck!

Building the Web

Ideas that Built the Web

Building the Web

A must read if you're into how the Web was built. It's a Website/book! Pretty nifty!

Scott Johnson is one of my favorite cartoonists. Check out his work and podcasts at Frogpants.com!

That's It For This Week! Keep Rocking It!

-Seth

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