The Rule of 12 with Lance Cayko on Your Business Growth Podcast
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Imagine running an award-winning, nationally recognized firm with a staff of twelve, only to realize that despite the growth, you might not see profit for the second year in a row.
Most entrepreneurs think the solution to a plateau is to work harder and hire more, but our guest today did the exact opposite. He made the counterintuitive decision to stop growing his headcount and instead implemented a number of specific pricing tactics that resulted in half of his prospects happily paying double his standard fee.
By shifting from a traditional growth model to a premium-priced model, he turned a two-year loss into record-breaking revenue — and higher than ever profit.
Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Lance Cayko.
Read More: The Rule of 12 with Lance CaykoCatch the full episode on YouTube or on your favorite podcast platform!
Read More: https://yourbusinessgrowthplaybook.com/s1e12-rule-of-12-lance-cayko/
Watch on YouTube: https://youtu.be/13wMP56ru9w
Listen on iTunes: https://podcasts.apple.com/us/podcast/the-rule-of-12-with-lance-cayko/id1826637671?i=1000752889537
Listen on Spotify: https://open.spotify.com/episode/75Xjt3DeSbp4rvxNuQet6e -
Lance is great! Interesting guy!
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