Ads in podcasts... how to do them right.
-
I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
Here’s my rule: 1 preroll, 1 or 2 midrolls (depending on length of the show), and a post-roll for network news or announcements.
What do you think?
- Admin of Podcasting.Chat
- Podcast Coach & Consultant at PodcastMastery.Coach
-
P Podcasting shared this topic
P Seth of the Fediverse shared this topic
-
@zipkid @phillycodehound@podcasting.chat Very strange!
-
@zipkid @phillycodehound@podcasting.chat It might be #FediDeck. The Hootsuite like ActivityPub/AT Proto program I vibe coded. I'll dig in and check.
-
@zipkid @phillycodehound@podcasting.chat If you can live with it. I can. 🤪
-
I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
Here’s my rule: 1 preroll, 1 or 2 midrolls (depending on length of the show), and a post-roll for network news or announcements.
What do you think?
@ozoned@btfree.social, @samsethi@podcastindex.social, @james@bne.social, @mattmedeiros@podcastindex.social, @evoterra@podvibes.co, @lyceum
What do you guys think?
- Admin of Podcasting.Chat
- Podcast Coach & Consultant at PodcastMastery.Coach
-
@ozoned@btfree.social, @samsethi@podcastindex.social, @james@bne.social, @mattmedeiros@podcastindex.social, @evoterra@podvibes.co, @lyceum
What do you guys think?
@phillycodehound@podcasting.chat I agree. Sponsorship spot after intro. I have no plans of doing this professionally so I won't have ada. But as long as they're topical, and not too many, absolutely.
-
I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
Here’s my rule: 1 preroll, 1 or 2 midrolls (depending on length of the show), and a post-roll for network news or announcements.
What do you think?
Ad loads are increasing, for sure. @Podnews covered some of that on https://podnews.net/update/podcast-ads-concern
Having worked in the advertising business for 20 years before abandoning it a decade ago, I say with confidence that sophisticated ad ops teams are paying attention to many metrics, including drop rate.
-
Ad loads are increasing, for sure. @Podnews covered some of that on https://podnews.net/update/podcast-ads-concern
Having worked in the advertising business for 20 years before abandoning it a decade ago, I say with confidence that sophisticated ad ops teams are paying attention to many metrics, including drop rate.
@evoterra@podvibes.co Interesting. I just can’t imagine people sitting through 3 ads before even the intro. It’s just nuts to me. If it’s a topic I want to listen to, I’ll fast-forward, but if it’s a podcast that was recommended and this is what I get hit with? No thanks.
-
@phillycodehound@podcasting.chat I agree. Sponsorship spot after intro. I have no plans of doing this professionally so I won't have ada. But as long as they're topical, and not too many, absolutely.
@ozoned@btfree.social Just bc it’s not your job, doesn’t mean you can’t have an ad or two which are relevant? Why not have your project pay for itself?
Hello! It looks like you're interested in this conversation, but you don't have an account yet.
Getting fed up of having to scroll through the same posts each visit? When you register for an account, you'll always come back to exactly where you were before, and choose to be notified of new replies (either via email, or push notification). You'll also be able to save bookmarks and upvote posts to show your appreciation to other community members.
With your input, this post could be even better 💗
Register LoginWelcome To Podcasting.Chat!
This forum is for podcasters, podcast guests, and podcast enthusiasts alike to share tips, tricks, and their love of the medium.
This forum is fully federated, so you are able to contribute to any discussion here through your own software of choice (e.g. Mastodon, Misskey, Lemmy, Piefed, etc.). So you can sign up for an account here and it federates around the Fediverse. You can also follow feeds and topics from your other Fedi-enabled accounts.
Recent Posts
-
Apple’s Video Podcast Play: Consumption Solved, Creation Wide Open
Apple announced today that Apple Podcasts is getting video streaming support. Starting with iOS 26.4, you’ll be able to watch video podcasts right in the app, toggle seamlessly between audio and video, and download for offline viewing. It’s powered by HLS, supports dynamic ad insertion, and launches with a handful of hosting partners.
This is clearly a response to YouTube eating their lunch. Video podcasts have exploded, and Apple’s been watching from the sidelines while creators flocked to YouTube for the reach and Spotify for the features. This move makes sense.
But here’s what caught my attention. Jason Snell, writing at Six Colors:
Interesting, you know what Apple doesn’t have? A podcast creation app in its brand new creative suite. Hmmm.
He’s right. Apple just shipped a whole suite of creative tools, and podcasting — one of the most democratic forms of media creation — didn’t make the cut.
Consumption vs. CreationApple is really good at consumption. Apple Podcasts is a fine player. Apple Music is great. The TV app aggregates your streaming services. They’ve nailed the “lean back and enjoy” experience.
But creation? That’s a different story.
GarageBand is ancient. Logic is powerful but intimidating. If you want to record a podcast with a remote guest, sync up the tracks, edit out the ums, and export something clean — you’re cobbling together a workflow from five different apps and services.
The podcast hosting companies Apple partnered with today (Acast, Simplecast, etc.) handle distribution. But the actual making of the podcast? That’s still surprisingly painful, especially for anyone who isn’t already neck-deep in audio production.
The GapYouTube solved this by being YouTube — you just upload a video. The creation tools are wherever you already edit video. But for audio-first podcasters who want to add video, or remote recording setups, or anything more sophisticated than “point a camera at your face” — the tooling is fragmented and expensive.
Riverside. Squadcast. Zencastr. Descript. They’re all solving pieces of this, but there’s no simple, native, “it just works” solution. Apple could build this. They probably should. But today’s announcement suggests they’re more interested in the distribution side.
That leaves a gap. And gaps are interesting.
What I’m WatchingI think the podcasting tools space is about to get a lot more attention. Apple validating video podcasts as a format brings more creators into the space, and those creators are going to need better tools.
If you’re building in this space — or thinking about it — now’s the time.
I’m a Forward Deployed Engineer at WordPress VIP by day and an indie app developer by night. I’ve been thinking a lot about podcasting tools lately. More on that soon.
#Apple #Audio #CreatorTools #IndieDevelopment #Podcasting #tech #Video #youtube
-
Kiss & Kill
The first podcast to take you inside some of Australia's most high-profile cases of intimate partner homicides and reveal dangerous patterns of behaviour we need to recognise before it's too late...Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/kiss-kill/
#AusPods #Podcasts #Podcasting #Australia #News #CurrentAffairs #TrueCrime #Investigations
-
@phillycodehound never say never. If Apple see money in them hills they might bend. Imagine using Apple Pay for subscriptions and streaming payments. Apple
Taking a cut would be their incentive. It might not be Bitcoin but it could be StableCoins
-
If you're in #Phoenix and you're a #Podcaster or into #Podcasting, come join us for our free monthly meetup on Thursday February 19th! Hit up EventBrite and search for "Podcasting" in Phoenix & it'll bring up all the deets for ya. or https://www.meetup.com/phxpodcastclub/events/306949931/?eventOrigin=group_events_list
