Ads in podcasts... how to do them right.
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I listen to a lot of podcasts. And some have ads. The ones that do it right, IMHO, are those who intro the show first, maybe have a clip or two about what’s coming up on the show, then segue into an ad spot in a creative way.
What isn’t a good idea is having more than 1 had at the start before the intro. I get having one pre-roll then getting into the content, but 3 or 4 is nuts. I’d like to see the drop off of listeners when there are so many pre-rolls before the show even starts.
Here’s my rule: 1 preroll, 1 or 2 midrolls (depending on length of the show), and a post-roll for network news or announcements.
What do you think?
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P Podcasting shared this topic
P Seth of the Fediverse shared this topic
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@zipkid @phillycodehound@podcasting.chat Very strange!
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@zipkid @phillycodehound@podcasting.chat It might be #FediDeck. The Hootsuite like ActivityPub/AT Proto program I vibe coded. I'll dig in and check.
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@zipkid @phillycodehound@podcasting.chat If you can live with it. I can. 🤪
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@samsethi@podcastindex.social Of course you’ve figured it out on TrueFans.fm!
Impressive.
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@benpate @phillycodehound we already break up MP3 and MP4 into 6 second packets to stream podcasts on TrueFans.
We allow TrueFans users to also download the whole file for offline use.
HLS uses the same tech for 6 second packets but also has adaptive rates based on playback device/bandwidth. So you can have multiple files stored by the host e.g 320k, 720k, 1080p or 4K etc
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HLS is a near-perfect protocol, and makes all kinds of streaming so much better (and almost for free, too)
How will this work with Podcasting software? I think of a podcast as a pre-downloaded media file, where the benefits of HLS are lost. or is this for playing things I haven’t downloaded yet?
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EPIC! This is big news!
